Web App Development
PlanniFi
PlanniFi is a marketing performance and budget management tool that helps brands plan, track, and optimize promotional campaigns across multiple ad platforms all in one intuitive dashboard.
Project Overview
This project focused on building a centralized media planning and budget tracking platform tailored for marketing teams and agencies. The application enables users to allocate ad budgets, forecast campaign results, monitor ROI in real-time, and optimize spending across various ad channels. We developed features that allow seamless integration with major platforms, real-time analytics visibility, and user-friendly planning tools. The goal was to eliminate guesswork and spreadsheet chaos by bringing all campaign planning, launch scheduling, and performance monitoring under one roof.
Features
- Budget Management
- Promotion & Launch Planning
- Ad Performance Tracking
- Platform Integration
- Cost Optimization
- Forecasting Tools
- Real-Time Data
Outcome
The result was a highly efficient, real-time media planning and budgeting platform that empowered marketing teams to stay on top of campaign spend, performance metrics, and projections. Users gained the ability to consolidate their ad efforts in one place, forecast with confidence, and optimize costs without switching tools. By delivering a seamless interface and accurate, real-time insights, PlanniFi significantly reduced the time spent on planning and reporting while increasing the return on every ad dollar spent.
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Helping brands worldwide create innovative and high-performing digital products.
